Description
Crayon is an AI-powered competitive intelligence platform that helps businesses track, analyze, and act on everything their competitors and market influencers are doing online. The platform continuously monitors hundreds of data sources to capture competitor movements, market shifts, and industry trends, providing actionable intelligence that enables marketing, product, and sales teams to make more informed strategic decisions and respond quickly to competitive threats and opportunities.
Key Features
- AI-driven competitive intelligence
- Automated market monitoring
- Battlecard creation and management
- Competitor website change tracking
- Personalized intelligence alerts
Use Cases
- Competitive positioning optimization
- Sales enablement with competitive intel
- Product strategy development
- Market trend identification
- Strategic marketing planning
Pricing Model
Tiered subscription based on tracking needs and users
Integrations
CRM systems, Sales enablement platforms, Business intelligence tools, Slack and collaboration tools, Marketing automation platforms
Target Audience
Product marketing managers, Competitive intelligence professionals, Sales enablement teams, Product managers, Marketing strategists
Launch Date
2015
Available On
Web application, Mobile app, Browser extension
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