Description
Haptik is an enterprise conversational AI platform specializing in customer experience automation across messaging channels, with particular strength in complex commercial transactions and customer service workflows. The system combines a proprietary NLU engine with a unique conversation studio that enables rapid virtual assistant development through pre-built industry templates and guided conversation flows. Haptik's differentiating features include advanced agent handoff protocols that ensure seamless transitions between AI and human assistance, sophisticated user authentication integration, and transaction processing capabilities that enable end-to-end customer journeys from discovery to purchase. The platform's analytics suite provides comprehensive conversation insights, commercial metrics, and continuous improvement recommendations that directly connect conversational performance to business outcomes, making it particularly valuable for retail, financial services, and e-commerce organizations focused on conversational commerce.
Key Features
- Specialized conversational commerce capabilities
- Pre-built industry solutions with guided flows
- Sophisticated agent handoff protocols
- End-to-end transaction processing integration
- Business outcome-focused analytics
Use Cases
- E-commerce conversational shopping
- Financial services automation
- Customer support deflection
- Lead qualification and conversion
- Appointment scheduling and management
Pricing Model
Transaction-based pricing with enterprise licensing
Integrations
E-commerce platforms, Payment gateways, CRM systems, Live agent platforms, Marketing automation tools
Target Audience
E-commerce businesses, Financial institutions, Retail organizations, Customer experience teams, Digital commerce leaders
Launch Date
2016
Available On
Web chat, Mobile apps, WhatsApp, Facebook Messenger, Instagram messaging
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