Description
PathFactory Identify is an AI-powered website visitor identification and intent intelligence platform that helps B2B marketers uncover anonymous website traffic and turn it into actionable sales opportunities. The platform uses machine learning algorithms to analyze website visitor behavior, identify company information, and predict buying intent, enabling marketing and sales teams to proactively engage high-value prospects even before they fill out a form or make direct contact.
Key Features
- AI-powered visitor identification
- B2B buying intent prediction
- Anonymous visitor insights
- Account-level engagement analytics
- Prospect prioritization intelligence
Use Cases
- Pipeline acceleration
- Target account identification
- Sales intelligence enhancement
- Lead generation improvement
- Account-based marketing
Pricing Model
Subscription based on website traffic volume
Integrations
CRM systems, Marketing automation platforms, Sales engagement tools, Account-based marketing platforms, Website analytics tools
Target Audience
B2B marketers, Demand generation teams, Sales development representatives, Account-based marketing specialists, Marketing operations professionals
Launch Date
2020
Available On
Cloud-based platform, Marketing intelligence dashboard, Website visitor tracking system
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